My 29 Extremely Personal Tips for Surviving Your First Five Years in Business
I quit my job five years ago, two months after making my first income from freelance writing. Sometimes, even now, I have these moments where I’m like, holy fuck, this is my LIFE. I don’t have to rely...
View ArticleWhen Being Good Enough Isn’t Good Enough (Hint: ALWAYS)
Last night, I was inside a cathedral. It had the whole gargantuan Christmas tree and twinkling lights thing going on. There were mince pies and cava. And the main event: four choirs. THE SCENE WAS SET....
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How I Ranked My Freelance Writing Website #1 on Google
If you’re a freelance writer in Edinburgh, stop reading now. THIS INFORMATION IS NOT FOR YOU. *hisses* Okay, now let’s talk about how I got my freelance writing website, EdinburghCopywriter.com, to...
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How to Break into Kids’ TV Writing – from Someone Who’s Done It
When I discovered my friend and fellow copywriter James Walsh had been commissioned to write an episode of a kids’ TV show for the BBC, I was ecstatic. Partly for him, but mostly for myself, because I...
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I Was Hired to Write for the Guardian – Here’s How It Went Down
It all began one lazy February morning. There I was, sat in my pyjamas with my seventeenth cup of coffee close to hand, refreshing my email, Facebook and Twitter over and over again. Probably. I can’t...
View ArticleYour Specialist Niche Isn’t Enough: How to Become the ONLY Choice
In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an...
View ArticleFeeling Lost and Directionless? I Was Too.
I went to my dad’s funeral in 2011. There, I met David. I’d never met or even heard of him before. He was one of my dad’s old friends. They used to go to the pub together. A smart, academic-type guy,...
View Article9 Ways You’re Destroying Your Personal Brand’s Reputation
Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you...
View ArticleHow to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE...
You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is,...
View ArticleHow to Write Sales Copy That Will Make You Feel Really, REALLY Awful About...
There’s a certain tone of voice some biz owners use in their sales copy that irks the shit out of me. It is the internet marketing equivalent of Chad from the high school track team. I call it Bro...
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